According to a TO Luna survey, the first buyers at the opening of the sales on May 22 went to shopping centers (17.4%), high-street shops (13.8%), internet (11.1%), then Department stores (9.6%) and supermarkets (9.4%).

Consumers first went to clothing stores (30.1% of the French bought an article of clothing, accessory), followed by sports (10.1%), health and hygiene (6, 4%), high-tech (4.8%), furnishings (4.4%), culture (4.1%) and food and beverages (3.7%).